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Gulf Greetings website – updated and re-styled

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Gulf Greetings General Trading LLC
P. O. Box 7924
Dubai, UAE
Tel: +971 4 453 1151
Fax: +971 4 453 1150

Gulf Greetings General Trading LLC

Gulf Greetings General Trading LLC ("Company") is a leading retail company based in Dubai. The Company has been established for over 30 years within the market starting from a wholesale origin and moving into the retail market.

The Company trades under two brands – Hallmark (through a licensing and distribution agreement) and their own branded "The Toy Store".

There are 42 retail stores (35 Hallmark and 7 The Toy Store) that span across the entire UAE. The Company also has a successful wholesale & consignment channel and have recently launched it's the Toy Store website called


Hallmark is a global brand and is well recognized in the region as the greeting card specialist. Hallmark stores focus on greeting cards, paper products, gifts and a selection of toys.

The Company focuses on providing customers with the products that help express their feelings for all those special occasions.

The Toy Store

The Toy Store was set up in 2004 and has grown successfully since its launch. The Toy Store is one of the leading toy specialists in the region.

The Toy Store customer experience is to provide an entertaining and enjoyable environment for the family to come and buy toys.

The brand prides itself for having the largest selection of branded toys in the region as well as bringing products in that are new to the region.

Wholesale & Consignment

The Company wholesale is a very successful channel, and is the official distributors of numerous leading international gift and toy brands. The Company holds the rights for Carte Blanche, Rubiks and XX to name a few.

The Toy Store has recently launched its own e-commerce website for the region called and is excited as to its future in the market. The Company plans to have all its products available online going forward.


With our variety of products, from greeting cards and gifts to a wide range of toys, we provide our customers with quality products for every occasion; helping them to express their feelings to their special and loved ones. Through our work, experience and core values, we take care of our people and create value for our stakeholders.


To become the leading company in the greeting card, gift and toy industry with more than 100 stores in the GCC region, recognized for quality products, excellent services, integrity, and reliability.

Core Values

Shaping the culture and defining the character of our company, our main core values are:
  • People: People are our greatest asset, core strength and competitive advantage. We reward, motivate and energize our employees to perform every role with excellence.
  • Integrity: We always act with integrity and accountability, demonstrating the highest levels of professional and ethical behavior.
  • Customer Satisfaction: We satisfy our customers' needs by exceeding their expectations, and providing them with quality products and services.
  • Quality: Our continuous attention to quality standards and quality improvement enables us to provide our customers with the highest available standards.
  • Passion: We put our heart and mind into all aspects of our work in order to achieve and provide our customers and business partners with the very best outcomes.


Established in 1980 by Richard and Mona Blair, Gulf Greetings began with a variety of wholesale outlets in shops and supermarkets around the Gulf. This was followed by a single retail outlet in the heart of Dubai catering to a very small market, selling greetings cards, posters and a range of gifts. In the early nineties shopping traditions began to change; stronger brands were in demand and a more professional approach was necessary to appeal to an ever-growing and international consumer market. In that period, Gulf Greetings realized that evolving with the market was the only way forward and secured sites in all new mall developments. 

Gulf Greetings developed a strong name in the local market, both encouraging and educating people in the greetings card and gift industry. Seasons that were predominantly western celebrations, such as 'Valentine's Day', soon became embraced and commercially celebrated by the majority of the Middle Eastern population. After 30 years, Gulf Greetings today is the result of what can only be described as dedicated perseverance in delivering an outstanding vision of success. Today, with almost 400 employees and 60 retail outlets across the Middle East, it is clear that our determination has not faded and is visible daily across the dedicated Gulf Greetings team.

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